Is Approximatrix doing all it can to promote Simply Fortran?
I think it is a fantastic product and I think UK universities would be very interested in it.
A really good flyer needs to go to all UK senior academics in engineering and most science departments (physics, chemistry, astronomy, end so forth).
I believe FORTRAN uis still heavily used in science and engineering, and both the universities and, especially, the students, would be exceedingly interested in this product if they knew enough about it.
I don't doubt that the same applies in the US and elsewhere.